AIA Cambodia, Health Report Card
AIA Cambodia, Health Report Card
Overview
AIA Cambodia, a leading life insurance provider, launched the Health Report Card (HRC) campaign to encourage healthy living in Cambodia. To maximize the campaign’s reach and engagement, they partnered with CODE CLANS to develop an interactive microsite. This microsite allows users to assess the health of their friends and family by answering simple questions, generating personalized reports that can be shared on Facebook. CODE CLANS successfully delivered a user-friendly platform that not only promoted healthy habits but also provided AIA Cambodia with valuable data for their marketing research.
Our solution
Developed an interactive microsite: This microsite provided a user-friendly platform for individuals to engage with the HRC campaign. It was accessible from AIA Cambodia's website and offered a seamless user experience.
Implemented a 3-tier development environment: This ensured the microsite was robust, scalable, and could handle a large number of users.
Integrated social network functionality: Users could easily share their personalized health reports on Facebook, increasing the campaign's reach and encouraging viral engagement.
Enabled data collection: The microsite collected valuable data on user interactions and health assessments, providing AIA Cambodia with insights for marketing research.
Generated BI reports: This allowed AIA Cambodia to analyze the collected data and make informed decisions based on user behavior and campaign performance.
Results:
CODE CLANS delivered a successful, interactive microsite for AIA Cambodia’s HRC campaign, resulting in cost optimization, improved technology, effective data collection, and enhanced user engagement.
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