A decent website, your company's front door, is more vital than any other component of marketing. A "decent" website won't cut it when it comes to converting visitors into loyal customers and brand advocates. What you truly require is a fantastic website.
Thousands of pre-made templates and themes make it simple to create a website—if all you want is a basic, off-the-shelf website that appears professional enough to get your business off the ground. However, in today's competitive market, you'll need a website that's as one-of-a-kind as you are.
Though most businesses are born from an adventurous and entrepreneurial mindset, they tend to mellow with time. They become less forward-thinking, more cautious, and can eventually find themselves in a bit of a rut. To stay at the top of their game, businesses need to step out of their comfort zone and breed a culture of innovation among employees, encouraging them to be creative in ideas. In this piece, we highlight a few different opportunities to drive innovation within your business.
The highest-performing teams have one thing in common: psychological safety — the belief that you won’t be punished when you make a mistake. Studies show that psychological safety allows for moderate risk-taking, speaking your mind, creativity, and sticking your neck out without fear of having it cut off — just the types of behavior that lead to market breakthroughs. So how can you increase psychological safety on your own team? First, approach conflict as a collaborator, not an adversary. When conflicts come up, avoid triggering a fight-or-flight reaction by asking, “How could we achieve a mutually desirable outcome?” Speak human-to-human, but anticipate reactions, plan countermoves, and adopt a learning mindset, where you’re truly curious to hear the other person’s point of view. Ask for feedback to illuminate your own blind spots. If you create this sense of psychological safety on your own team starting now, you can expect to see higher levels of engagement, increased motivation to tackle difficult problems, more learning and development opportunities, and better performance.
Firms see spike in attrition rates with shift to digital services, says a senior executive
Amidst increasing digital transformation deals and demand for talent, attrition rates at top IT companies in India continue to surge. At companies such as Infosys, Wipro and L&T Infotech attrition was at 14-15 per cent at the end of the first quarter of FY 2022.
There’s an old African proverb that says, “It takes a village to raise a child.” The idea here is that young people need to interact with and build relationships with a variety of people to grow up well-versed and thrive. This can also be applied to the workplace, specifically to early career professionals.
In the initial stages of your career, one of the most important things you can do is build a village of your own. We’re not talking about a college network, LinkedIn friends, or the people who you met one time at a conference. We’re referring to the relationships that will have a significant impact on your life over time — ones that can accelerate your path to a promotion, increase your visibility within an organization, and stretch you beyond your comfort zone into to the leader you aspire to be.
Throughout our careers as executive coaches, we’ve seen success manifest as a result of these connections. In fact, there are five relationships that we believe are key to anyone’s professional growth. Think of them as your personal board of directors. It will take time to build meaningful relationships with each, so you better start NOW.