5 Signs That Your Company Needs a Website
A company website takes time and money to create. If your company has gotten by thus far without one, it's simple to find reasons to avoid dealing with it. Is it possible, though, that your procrastination is causing you harm?
If you're still debating whether or not creating a website for your company is worth your time and money, here are a few indicators that it's time to get started.
1. Your company exists
The internet has become an integral component of how individuals make shopping decisions in today's world, and not only for things that can be purchased online. Before purchasing something, 81 percent of buyers conduct research online.
Whether you offer items or services in a physical store, most consumers turn to the internet first to find what they're searching for. How many clients have you lost because your company was not visible when they searched for what you sell on the internet?
2. A consumer inquires about your online presence
People expect any firm with which they do business to have a website. Even if they're familiar with your business, a website is the most convenient method for them to look up your address before going to the store or double-check your hours so they don't leave without reason.
Consumers today don't want to have to pick up the phone to get that information, or even look up your phone number in a phone book. While some of that information may be found on sites like Yelp or in your Google company page, people are more likely to believe what they see on your own website.
If you’ve been asked by at least one customer where they can find you on the web, it’s time to start working on a satisfying answer to that question.
3. You're always reading about internet-only marketing strategies
If you spend any time reading articles for entrepreneurs and small company owners, you'll notice that social media marketing, content marketing, and SEO are all discussed frequently. All of these are methods that your rivals are undoubtedly already doing, but you won't be able to use them until you have a website to market.
Even more significantly, they are more effective and yield a higher return on investment than other forms of advertising. You're not getting the most bang for your buck if you're spending all of your advertising dollars on billboards and radio commercials.
4. You discover your grandkids have no idea your company exists
Their entire existence is documented on the internet. They believe that if something isn't available online, it isn't real. If you overheard them debating a sophisticated conspiracy theory that you're actually a spy and the business you claim to have is a front over Thanksgiving this year, it's probably because they've been watching too much TV, but it also implies it's time for you to establish a website for your business.
5. You've realized that you don't want to go out of business
The more you wait, the more you become invisible to potential consumers. Even former customers may worry whether you've gone out of business if they can't locate a website because most people now consider a website to be an essential element of doing company. If you don't have one, you'll come across as unprofessional and people will be less inclined to take you seriously.
Stop putting things off. By the time you started reading this essay, you already knew it was past time for your company to establish a website. Commit to finishing it this year so that your company can keep its legality and maybe boost revenues in the future.